Tools built by people who don't write code.

The problem

Members trained at the gym, but there was no content to support their training plans outside of it. Everything beyond the training session lived in conversations, printouts, and whatever people happened to remember.

New enquiries were handled the same way. Leads came in, got chased when someone thought of it, and were tracked nowhere in particular.

What they built

• + A member hub with a nutrition calculator that sets daily targets from bodyweight, metabolic rate, and goal
• + A recipe library filtered by protein, calories, prep time, and dietary needs
• + Guides for the situations that derail progress: eating out, alcohol, sleep, habits
• + A separate CRM tracking every lead from first enquiry through to conversion

The problem

The practice already advised clients on how their businesses ran. One of them, a set production company, was managing projects across email, spreadsheets, and memory. Deadlines sat in one place, client contacts in another, and nobody had a single view of what was due this week.

Advising them on the process was straightforward. Handing them something that fixed it was not, at least not without a development budget.

What they built

• + A project management dashboard for the client: projects, tasks, and milestones in one place
• + Kanban and Gantt views over the same data, so the studio can work by status or by date
• + A calendar with due this week and due next week panels that surface what is at risk
• + Client records attached to each project, so contact details sit with the work

It did not stop there

The same practice has since built tooling for two more of its clients, in both cases answering a question the client could not answer from their existing systems.

Also built

• + An inventory prioritisation dashboard, which the client now uses daily for purchasing and promotion decisions
• + A revenue analysis tool that surfaced patterns the client's own reports had not shown

The problem

Right to Manage lets leaseholders take over the management of their own building, but only if enough of them take part. The threshold is half the flats in the development, and until you reach it there is no claim. That turns the whole campaign into a counting problem spread across hundreds of front doors.

The count lived in spreadsheets, group chats, and the memory of the few volunteers doing the door knocking. Nobody could say what the current figure was on any given evening, so some flats were chased twice and others were never reached at all.

What they built

• + A members portal where leaseholders register and record where they stand on the claim
• + A live progress tracker measuring participation against the threshold the claim has to clear
• + A floor by floor view of the development, so canvassing goes to the doors nobody has reached yet
• + Automated reminder emails to owners who registered but have not yet recorded a position
• + A document checklist covering the paperwork the claim depends on